Mirour SG is the brainchild of 2 professionals Juli and Daren, both majoring in accounting & finance.
A curious search for ways to use a brooch on a hijab led to a chance discovery of Magnetic Brooch. This unfolded into a passion to introduce the Revolutionary Magnetic Brooch Experience – No More Pins, Make Way For The Magnets!
Thus, Magnetic Brooch was introduced to Mirour SG's circle of network through social media in 2016.
With the realisation that many are still unaware of how such a simple and useful accessory can be of benefit to them, Mirour SG continued to spread the awareness of what they call the most multi-functional accessory ever!
In August 2017, Mirour SG incorporated as Mirour LLP. And in the same year, we devised the concept of a Starter Kit.
This Starter Kit took off in January 2018 with the idea of #7dayswithmirourkiap.
Mirourkiap is the term named for our Magnetic Brooch. KIAP from the snapping sound of 2 magnets coming together. Black and White were the chosen colours for our very first Starter Kit.
Colours Starter Kit and Mini Starter Kit were introduced later during the same year.
In May 2018 we introduced a range of Big Magnetic Brooch to the local fashion accessory market.
In the same month, Mirour SG was interviewed by Berita Mediacorp due to our participation in trade events and how we use the platform to showcase our Magnetic Brooch. The interview was aired on television, giving Mirour SG a better brand positioning. This resulted in an increase in followers and customers due to the extensive outreach.
Mirour SG is constantly seeking innovative ways to provide quality fashion accessories for both local and international markets. We believe in accommodating each customer's preference with our different Magnetic Brooch collections in varying sizes and colours.
Mirour SG aims to become a global brand where we specialise in versatile fashion accessories for women, men and children.